Promotional strategy : managing the marketing communications process /
Engel, James F.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - Homewood, IL : Irwin, 1991. - xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references (p. 738-739) and index.
0256082049 Hadiah
90-044246
Marketing.
Advertising.
Marketing--Management.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - Homewood, IL : Irwin, 1991. - xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references (p. 738-739) and index.
0256082049 Hadiah
90-044246
Marketing.
Advertising.
Marketing--Management.