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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 6th ed. - Fort Worth : Dryden Press, 1997. - xxvii, 739 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 003018763X Hadiah

LCCN: 95-083875

Subjects--Topical Terms:
Marketing research.

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