Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N. J. : Prentice Hall, 2001. - xv, 1 v. (various pagings) : ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)
Book is accompanied by 1 CD, entitled'Principles of marketing, ninth edition' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index.
0130263125 (hardcover) RM369.84
00-027875
Marketing.
Principles of marketing / Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N. J. : Prentice Hall, 2001. - xv, 1 v. (various pagings) : ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)
Book is accompanied by 1 CD, entitled'Principles of marketing, ninth edition' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index.
0130263125 (hardcover) RM369.84
00-027875
Marketing.