Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 1999. - xiv, 639 p. : ill. ; 27 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
0139030239 RM391.27
98-023506
Export marketing--Management.
Export marketing--Management--Case studies.
Global marketing management / Warren J. Keegan. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 1999. - xiv, 639 p. : ill. ; 27 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
0139030239 RM391.27
98-023506
Export marketing--Management.
Export marketing--Management--Case studies.