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Understanding audiences : theory and method /

Ruddock, Andy.

Understanding audiences : theory and method / Andy Ruddock. - London : SAGE Pub., 2001. - 201 p. ; 25 cm.

Includes bibliographical references (p. [182]-197) and index.

ISBN: 0761963448 RM292.00

LCCN: 2001-271343

Subjects--Topical Terms:
Mass media--Audiences.
Mass media--Influence.

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