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Entrepreneurial marketing : competing by challenging convention /

Chaston, Ian

Entrepreneurial marketing : competing by challenging convention / Ian Chaston - West Lafayette, Indiana : Ichor Business Books, 2000 - vii, 255 p. : ill. ; 24 cm.

ISBN: 1557532168 RM112.36

Subjects--Topical Terms:
Marketing--Management
Entrepreneurship

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