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Financial services marketing /

Harrison, Tina.

Financial services marketing / Tina Harrison. - Harlow : Pearson Education, 2000. - xix, 332 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0273632973 (pbk) / RM170.85

LCCN: 00-021794

Subjects--Topical Terms:
Financial services industry--Marketing.
Bank marketing.
Marketing.
Information technology.

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