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The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships /

Bergeron, Bryan P.

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron - New York : McGraw-Hill, 2001 - xxiv, 216 p. : ill. ; 23 cm.

Includes bibliographical references (p. [235] ) and index

ISBN: 007136479X RM112.36

LCCN: 00-057875

Subjects--Topical Terms:
Customer loyalty
Internet marketing

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The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships /

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