Data mining techniques : for marketing, sales, and customer support /
Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff - New York : John Wiley & Sons, 1997 - x, 454 p. : ill. ; 24 cm.
Includes bibliographical references (p. 443-444) and index
0471179809 (pbk. : alk. paper) RM176.68
97-013601
Data mining
Marketing--Data processing
Business--Data processing
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff - New York : John Wiley & Sons, 1997 - x, 454 p. : ill. ; 24 cm.
Includes bibliographical references (p. 443-444) and index
0471179809 (pbk. : alk. paper) RM176.68
97-013601
Data mining
Marketing--Data processing
Business--Data processing