Normal view MARC view ISBD view

Branding in Asia : the creation, development, and management of Asian brands for the global market /

Temporal, Paul

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal - Revised edition - Singapore : John Wiley & Sons (Asia), 2000 - ix, 291 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0471479101 RM84.80

Subjects--Topical Terms:
Brand name products--Case studies
Marketing--Case studies
Competition, international--Case studies

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Branding in Asia : the creation, development, and management of Asian brands for the global market /

Contact Us

Copyright ©The National University of Malaysia Library