Brand manners : how to create the self-confident organization to live the brand /
Pringle, Hamish.
Brand manners : how to create the self-confident organization to live the brand / Hamish Pringle and William Gordon. - Chichester : John Wiley & Sons, 2001. - xiv, 314 p. : ill. ; 24 cm.
Includes bibliographical references (p. [299]-302) and index.
0471496065 RM120.80
2001-267155
Marketing.
Brand name products.
Brand manners : how to create the self-confident organization to live the brand / Hamish Pringle and William Gordon. - Chichester : John Wiley & Sons, 2001. - xiv, 314 p. : ill. ; 24 cm.
Includes bibliographical references (p. [299]-302) and index.
0471496065 RM120.80
2001-267155
Marketing.
Brand name products.