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The new market leaders : who`s winning and how in the battle for customers /

Wiersema, Frederik D.

The new market leaders : who's winning and how in the battle for customers / Fred Wiersema. - New York : Free Press, 2001. - 262 p. ; 24 cm.

Includes index.

ISBN: 0743204654 RM94.90

LCCN: 01-033454

Subjects--Topical Terms:
Customer relations--Longitudinal studies.
Consumers' preferences--Longitudinal studies.
Consumers--Attitudes--Longitudinal studies.
Marketing--Planning.

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The new market leaders : who`s winning and how in the battle for customers /

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