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Building marketing effectiveness in healthcare /

Building marketing effectiveness in healthcare / D. Terry Paul - American Marketing, Chicago, Ill. : Academy for Health Services Marketing, 1985 - 169 p. : ill. ; 28 cm.

ISBN: 0877571767

LCCN: 85-001260

Subjects--Topical Terms:
Medical care--Marketing--Congresses
Hospitals--Marketing--Congresses
Medical economics--Congresses

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Building marketing effectiveness in healthcare /

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