New products management /
Crawford, C. Merle 1924-
New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 6th ed. - Boston : Irwin/McGraw-Hill, 2000. - xxv, 534 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
0070275521 RM480.51 9780071151627 Hadiah
New products--Management.
New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 6th ed. - Boston : Irwin/McGraw-Hill, 2000. - xxv, 534 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
0070275521 RM480.51 9780071151627 Hadiah
New products--Management.