International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham - 10th ed. - Boston : Irwin/McGraw-Hill, 1999 - xxv, 721 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes
0256259828 RM295.47 Hadiah 0071156739 (international ed.)
98-021048
Export marketing
International business enterprises
International marketing / Philip R. Cateora, John L. Graham - 10th ed. - Boston : Irwin/McGraw-Hill, 1999 - xxv, 721 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes
0256259828 RM295.47 Hadiah 0071156739 (international ed.)
98-021048
Export marketing
International business enterprises