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Email marketing : using email to reach your target audience and build customer relationships /

Sterne, Jim 1955-

Email marketing : using email to reach your target audience and build customer relationships / Jim Sterne, Anthony Priore - New York : John Wiley & Sons, 2000 - xiii, 303 p. : ill. ; 24 cm.

'Wiley computer publishing.' Includes index

ISBN: 0471383090 (pbk./website : alk. paper) RM96.27

LCCN: 99-086130

Subjects--Topical Terms:
Telemarketing
Electronic mail messages
Customer relations

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Email marketing : using email to reach your target audience and build customer relationships /

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