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Media research methods : measuring audiences, reactions and impact /

Gunter, Barrie

Media research methods : measuring audiences, reactions and impact / Barrie Gunter - London : Sage Publications, 2000 - 314 p. ; 24 cm.

Includes bibliographical references (p. [280]-307) and index

ISBN: 0761956581 RM324.90

LCCN: 00-698066

Subjects--Topical Terms:
Mass media--Research--Methodology

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