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Media and communication research methods : an introduction to qualitative and quantitative approaches /

Berger, Arthur Asa, 1933-

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger - Thousand Oaks, Calif. : Sage Publications, 2000 - xix, 295 p. : ill. ; 24 cm.

Includes bibliographical references (p. 265-268) and indexes

ISBN: 0761918523 (alk. paper) RM246.24

LCCN: 00-008042

Subjects--Topical Terms:
Mass media--Research--Methodology
Communication--Research--Methodology

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Media and communication research methods : an introduction to qualitative and quantitative approaches /

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