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Broadcast copywriting /

Orlik, Peter B.

Broadcast copywriting / Peter B. Orlik - Boston : Holbrook Press, 1978 - xvii, 439 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0205486095

LCCN: 77-18855

Subjects--Topical Terms:
Radio authorship
Television authorship
Radio advertising
Television advertising

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