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Broadcast and cable selling /

Warner, Charles

Broadcast and cable selling / Charles Warner, Joseph Buchman - updated 2nd ed. - Belmont, Ca. : Wadsworth Publishing Co., 1993 - xlii, 447 p. : ill. ; 23 cm.

ISBN: 0534197701 RM104.39

LCCN: 92-19509

Subjects--Topical Terms:
Selling--Broadcast advertising

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