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New marketing strategies : evolving flexible processes to fit market circumstances /

Chaston, Ian.

New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston. - New Delhi : Response Books, 2000 - vii, 199 p. : ill. ; 24 cm.

First published in 1999 by Sage Publications

Includes bibliographical references and index.

ISBN: 8170368847 RM18.87

LCCN: 99-071358

Subjects--Topical Terms:
Marketing--Management.

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New marketing strategies : evolving flexible processes to fit market circumstances /

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