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Strategic marketing : a guide for developing sustainable competitive advantage /

Xavier, M. J., 1953-

Strategic marketing : a guide for developing sustainable competitive advantage / M. J. Xavier. - New Delhi : Response Books, 1999. - 359 p. : ill. ; 23 cm.

Includes bibliographical references and indexes.

ISBN: 8170367875 RM21.18

LCCN: 99-011086

Subjects--Topical Terms:
Marketing.

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Strategic marketing : a guide for developing sustainable competitive advantage /

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