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Global marketing management /

Global marketing management / John A. Quelch, Christopher A. Bartlett - 4th ed. - Reading, Massachusetts : Addison-Wesley, 1999 - viii, 703 p. : ill. ; 24 cm.

ISBN: 0201350629 RM321.60

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies

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