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Global marketing : a market-responsive approach /

Hollensen, Svend

Global marketing : a market-responsive approach / Svend Hollensen - London : Prentice Hall, 2000. - 604 p. ; 23 cm.

Includes bibliographical references and index

ISBN: 0132610906 RM88.24

LCCN: 00-047695

Subjects--Topical Terms:
Export marketing

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