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Motigraphics : the analysis and measurement of human motivations in marketing /

Maddock, Richard C.

Motigraphics : the analysis and measurement of human motivations in marketing / Richard C. Maddock. - Westport, Conn. : Quorum Books, 2000. - viii, 304 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 1567202845 RM279.39

LCCN: 99-027546

Subjects--Topical Terms:
Motivation research (Marketing)

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Motigraphics : the analysis and measurement of human motivations in marketing /

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