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The Brandmindset /

Knapp, Duane E.

The Brandmindset / Brand mindset Duane E. Knapp - New York : McGraw-Hill, 2000 - xxiii, 277 p. : ill. ; 24 cm.

Includes bibliographical references (p. 269-271) and index

ISBN: 007134795X RM78.39

LCCN: 00-268911

Subjects--Topical Terms:
Brand name products
Brand name products--Marketing
Product management

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