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Copywriting for the electronic media : a practical guide /

Meeske, Milan D.

Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 3rd. ed. - Belmont, Calif. : Wadsworth Pub. Co., 1998. - xvii, 295 p. : ill. ; 28 cm.

Includes bibliographical references (p. [289]-290) and index.

ISBN: 0534507549 RM245.02

LCCN: 97-013202

Subjects--Topical Terms:
Advertising copy.
Broadcast advertising.

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Copywriting for the electronic media : a practical guide /

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