Marketing : an introduction /
Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler - 5th ed. - Upper Saddle River, NJ : Prentice Hall, 2000 - 1 v. (various pagings) : col. ill. ; 26 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes
013012771X RM262.63
99-035215
Marketing
Marketing : an introduction / Gary Armstrong, Philip Kotler - 5th ed. - Upper Saddle River, NJ : Prentice Hall, 2000 - 1 v. (various pagings) : col. ill. ; 26 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes
013012771X RM262.63
99-035215
Marketing