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Up close and personal : customer relationship marketing @ work /

Gamble, Paul R.

Up close and personal : customer relationship marketing @ work / Customer relationship marketing @ work Paul R Gamble, Merlin Stone and Neil Woodcock - x, 358 p. : ill. ; 25 cm.

References : p. 351-355

ISBN: 0749430877 RM120.50

Subjects--Topical Terms:
Relationship marketing.

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Up close and personal : customer relationship marketing @ work /

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