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Marketing /

Mercer, David

Marketing / David Mercer - 2nd ed. - Oxford [England] : Blackwell Business, 1996 - xvi, 560 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0631196382 (pbk. : alk. paper) RM92.41

LCCN: 95-015359

Subjects--Topical Terms:
Marketing--Management
Marketing

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