Reaching audiences : a guide to media writing /
Yopp, Jan Johnson.
Reaching audiences : a guide to media writing / Jan Johnson Yopp, Katherine C. McAdams. - 2nd ed. - Boston : Allyn and Bacon, 1999. - xiv, 394 p. : ill. ; 23 cm.
McAdam's name appears first on the earlier edition
Includes bibliographical references and index.
0205286224 RM152.76
98-034457
Mass media--Authorship.
Mass media--Audiences.
Report writing.
Reaching audiences : a guide to media writing / Jan Johnson Yopp, Katherine C. McAdams. - 2nd ed. - Boston : Allyn and Bacon, 1999. - xiv, 394 p. : ill. ; 23 cm.
McAdam's name appears first on the earlier edition
Includes bibliographical references and index.
0205286224 RM152.76
98-034457
Mass media--Authorship.
Mass media--Audiences.
Report writing.