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Marketing management /

Marketing management / Richard P. Bagozzi ... [et al.]. - Upper Saddle River, N.J. : Prentice Hall, 1998. - xxii, 718 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 0023051620

LCCN: 97-036484

Subjects--Topical Terms:
Marketing--Management.

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