A preface to marketing management
Peter, J. Paul
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr - 8th ed. - Boston : McGraw-Hill, 2000 - xvii, 318 p. : ill. ; 23 cm.
0073661511
99-10058
Marketing--Management
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr - 8th ed. - Boston : McGraw-Hill, 2000 - xvii, 318 p. : ill. ; 23 cm.
0073661511
99-10058
Marketing--Management