Marketing management : an Asian perspective /
Marketing management : an Asian perspective /
Philip Kotler ... [et al.].
- 2nd ed.
- Singapore : Prentice Hall, 1999.
- xvi, 904 p. : ill. ; 24 cm.
Original English language edition, Marketing management : analysis, planning, implementation, and control, 8th edition by Philip Kotler.
0130109800 (pbk.) RM100.33
Marketing--Management.--Asia
Marketing--Management.
Original English language edition, Marketing management : analysis, planning, implementation, and control, 8th edition by Philip Kotler.
0130109800 (pbk.) RM100.33
Marketing--Management.--Asia
Marketing--Management.