Brand management : planning and control /
Bureau, J. R.
Brand management : planning and control / J. R. Bureau - London : MacMillan, 1981 - vii, 250 p. ; 21 cm. - Macmillan studies in marketing management .
0333319036
Product management
Brand management : planning and control / J. R. Bureau - London : MacMillan, 1981 - vii, 250 p. ; 21 cm. - Macmillan studies in marketing management .
0333319036
Product management
