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Brand loyalty : measurement and management /

Jacoby, Jacob

Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut - New York : Wiley, 1978 - xiv, 157 p. : ill. ; 22 cm. - Wiley series on marketing management .

'A Ronald Press publication.' Includes indexes

Bibliography: p. 121-149

ISBN: 0471028452

LCCN: 77-28660

Subjects--Topical Terms:
Brand choice

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Brand loyalty : measurement and management /

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