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Strategic marketing for educational institutions /

Kotler, Philip.

Strategic marketing for educational institutions / Philip Kotler, Karen F.A. Fox. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1995. - xii, 484 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0136689892

LCCN: 94-024025

Subjects--Topical Terms:
Education--Marketing.
Schools--Public relations.
Educational fund raising.
Educational planning.

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