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Branding in Asia : the creation, development, and management of Asian brands for the global market /

Temporal, Paul.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - Singapore : John Wiley, 2000. - ix, 261 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471835765

LCCN: 99-049104

Subjects--Topical Terms:
Brand name products--Case studies.
Marketing--Case studies.
Competition, international--Case studies.

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Branding in Asia : the creation, development, and management of Asian brands for the global market /

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