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Consumer behavior and marketing strategy /

Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 5th ed. - Boston : Irwin / McGraw-Hill, 1999 - 545 p. : ill. ; 24 cm. - Irwin / Mcgraw-Hill series in marketing .

ISBN: 0256261903 RM334.18

LCCN: 95-022713

Subjects--Topical Terms:
Consumer behavior
Marketing

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