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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 7th ed. - Boston : Irwin McGraw-Hill, 1998 - 760 p. : ill. ; 26 cm

ISBN: 0256218951 RM334.18

LCCN: 97-001290

Subjects--Topical Terms:
Consumer behavior--United States
Market survey--United States
Consumer behavior--United States--Case studies

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