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Consumer behavior and marketing action /

Assael, Henry.

Consumer behavior and marketing action / Consumer behavior [by] Henry Assael - 6th ed. - Cincinnati : South - Western College Publisher, 1999 - 718 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0538867701 RM353.56

LCCN: 97-037073

Subjects--Topical Terms:
Consumer behavior.
Motivational research (Marketing)

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