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Membidik pasar Indonesia : segmentasi, targeting dan positioning /

Kasali, Rhenald

Membidik pasar Indonesia : segmentasi, targeting dan positioning / Rhenald Kasali ; editor : Priyo Utomo - Jakarta : Gramedia Pustaka Utama, 1998 - xxxiii, 645 p. : ill. ; 20 cm.

Kepustakaan: p.613-625

ISBN: 9796059541 RM90.00

Subjects--Topical Terms:
Marketing--Indonesia

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Membidik pasar Indonesia : segmentasi, targeting dan positioning /

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