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Hands-on social marketing : a step-by-step guide /

Weinreich, Nedra Kline

Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich - Thousand Oaks, Calif. : Sage Publications, 1999 - x, 262 pages ; 29 cm.

Includes bibliographical references (p. 223-240) and index

ISBN: 0761908668 (hardcover : acid-free paper) RM176.50 0761908676 (pbk. : acid-free paper)

LCCN: 99-006007

Subjects--Topical Terms:
Social marketing

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Hands-on social marketing : a step-by-step guide /

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