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Interaksi diadik antara pembeli dan jurujual : satu eksperimen /

Maznah Che Ghazali

Interaksi diadik antara pembeli dan jurujual : satu eksperimen / Maznah Che Ghazali - Bangi : Fakulti Pengurusan Perniagaan, Universiti Kebangsaan Malaysia, 1999 - xviii, 404 p. : ill. ; 31 cm.

Tesis (Ph.D.) - Universiti Kebangsaan Malaysia, 1999

Rujukan: p. 314-328

Subjects--Topical Terms:
Selling--Case studies
Consumer behavior--Case studies

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Interaksi diadik antara pembeli dan jurujual : satu eksperimen /

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