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Relationship marketing : theory and practice /

Relationship marketing : theory and practice / edited by Francis Buttle. - London : Paul Chapman, 1996. - xii, 202 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 1853963135 RM122.34

LCCN: 96-223102

Subjects--Topical Terms:
Relationship marketing.

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