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Customer capitalism : the new business model for increasing returns by becoming the customer choice /

Vandermerwe, Sandra

Customer capitalism : the new business model for increasing returns by becoming the customer choice / Sandra Vandermerwe - London : Nicholas Brealey Publishing, 1999 - xvi, 296 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 1857882415 RM117.72

LCCN: 98-56043

Subjects--Topical Terms:
Customer services
Target marketing
Capitalism

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Customer capitalism : the new business model for increasing returns by becoming the customer choice /

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