Media analysis techniques /
Berger, Arthur Asa, 1933-
Media analysis techniques / Arthur Asa Berger - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, 1998 - xix, 220 p. : ill. ; 24 cm.
Includes bibliographical references (p. 209-211) and indexes
Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Murderers on the Orient Express -- Seven points on the game of football -- The maiden with the snake -- All-news radio and the American bourgeoisie -- Simulations, activities, games & exercises -- Epilogue: schmoos and analysis -- References -- Name index -- Subject index -- About the author
0761914536 (acid-free paper) 0761914544 (pbk. : acid-free paper)
98-008876
Mass media--Methodology
Mass media criticism
302.23/01
Media analysis techniques / Arthur Asa Berger - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, 1998 - xix, 220 p. : ill. ; 24 cm.
Includes bibliographical references (p. 209-211) and indexes
Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Murderers on the Orient Express -- Seven points on the game of football -- The maiden with the snake -- All-news radio and the American bourgeoisie -- Simulations, activities, games & exercises -- Epilogue: schmoos and analysis -- References -- Name index -- Subject index -- About the author
0761914536 (acid-free paper) 0761914544 (pbk. : acid-free paper)
98-008876
Mass media--Methodology
Mass media criticism
302.23/01