Services marketing /
Zeithaml, Valarie A.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. - New York : McGraw Hill, 1996. - xx, 700 p. : ill., maps ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070782504 RM*
95-044395
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. - New York : McGraw Hill, 1996. - xx, 700 p. : ill., maps ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070782504 RM*
95-044395
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5