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Corporate reputations : strategies for developing the corporate brand /

Dowling, Grahame R.

Corporate reputations : strategies for developing the corporate brand / Grahame R. Dowling - London : Kogan Page, 1994 - xv, 234 p. ; 25 cm.

Includes bibliographical references and index

ISBN: 0749414367

LCCN: 95-198566 //r98

Subjects--Topical Terms:
Corporate image
Corporations--Public relations
Brand name products--Management

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Corporate reputations : strategies for developing the corporate brand /

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