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Book marketing handbook tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals

Bodian, Nat G, b.1921

Book marketing handbook tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals by Nat G. Bodian - 1st ed - New York R. R. Bowker 1980 - 482p. 26cm

Includes index

Bibliography: p

ISBN: 0835212866

LCCN: 80-17504

Subjects--Topical Terms:
Booksellers and bookselling--Handbooks, manuals, etc
Book industries and trade--Handbooks, manuals, etc.
Advertising--Books--Handbooks, manuals, etc.

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Book marketing handbook tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals

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